Technology Profiling for Prospects
Get a list of websites that use a specific product or technology and put your product in front of them.
Why it's a good idea
Many customers of SaaS products and services have highly correlated technology profiles. Understanding the technology currently in use allows us to estimate:
- Potential budget for the service category
- Current capabilities
- Potential for sales
It also allows us to perform outreach with specificity. If we sell a greatly improved version (say, a free edition, or tailored for a specific niche), we can laser-target our marketing and sales processes to pre-qualified prospects.
To put it simply: “What could you do if you had a list of your competitor’s customers?“
Full pattern includes:
- Full strategy analysis
- Budget requirements and suggestions
- Recommended tech and tools
- Real world examples
Last updated: October 2, 2020