Marketing Patterns

Technology Profiling for Prospects

Quick Summary

Get a list of websites that use a specific product or technology and put your product in front of them. 

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Why it's a good idea

Many customers of SaaS products and services have highly correlated technology profiles. Understanding the technology currently in use allows us to estimate:

  • Potential budget for the service category
  • Current capabilities
  • Potential for sales

It also allows us to perform outreach with specificity. If we sell a greatly improved version (say, a free edition, or tailored for a specific niche), we can laser-target our marketing and sales processes to pre-qualified prospects.

To put it simply: “What could you do if you had a list of your competitor’s customers?

Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: October 2, 2020

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