Marketing Patterns

Swag Giveaways

Quick Summary

Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

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Why it's a good idea

Giving away branded promotional items is a great way to leverage your existing audience to build awareness among their friends, family, or colleagues.

Popular options include:

  • Stickers
  • Hats
  • T-shirts
  • Water bottles
  • Notebooks

If you elect to go the contest route, social media engagement can be very high on these campaigns. Additionally, swag giveaways are often used to turn high-value customers into brand ambassadors — a move that commonly increases both retention and overall brand satisfaction.

There are also strategic campaign options with promotional swag, such as those campaigns that seek to amplify marketing messages or brand taglines (see the Strategy Analysis section below for details).


Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: November 13, 2020

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