Marketing Patterns

Social Listening

Quick Summary

Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.

Social Ads

Why it's a good idea

Millions of conversations per day happen on social — some of which present excellent opportunities to showcase your brand. More than ever, prospects turn to these sites for personalized recommendations and research before purchasing decisions.

The best of these are Twitter and Reddit, both of which are relatively trivial to monitor. By setting up alerts, you can discover threads quickly, enabling timely responses at critical stages of the buyer’s journey.

Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: November 6, 2020

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