Send a Monthly Newsletter
Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.
Why it's a good idea
Running a monthly newsletter is pretty standard, but many leave a lot to be desired. The best monthly newsletters run like a standalone content product, typically with an editorial aspect, not just a sales flyer.
When done well, newsletters can provide the following benefits:
- Increase the trust and authority of your brand.
- Keep you in the forefront of the mind.
- Keep readers engaged in your topic or niche.
- Give customers something to share with others who might become customers.
- Give you a marketable asset by which to nurture leads.
Full pattern includes:
- Full strategy analysis
- Budget requirements and suggestions
- Recommended tech and tools
- Real world examples
Last updated: October 12, 2020