Marketing Patterns

Send a Monthly Newsletter

Quick Summary

Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.


Why it's a good idea

Running a monthly newsletter is pretty standard, but many leave a lot to be desired. The best monthly newsletters run like a standalone content product, typically with an editorial aspect, not just a sales flyer.

When done well, newsletters can provide the following benefits:

  • Increase the trust and authority of your brand.
  • Keep you in the forefront of the mind.
  • Keep readers engaged in your topic or niche.
  • Give customers something to share with others who might become customers.
  • Give you a marketable asset by which to nurture leads.

Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: October 12, 2020

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