Marketing Patterns

Inclusion on “Best” Lists

Quick Summary

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

Organic Search (SEO) Paid Search

Why it's a good idea

Being chosen as one of the best products in your niche can be powerful. First off, you’ll have something to use in your marketing messaging, or around your site for trust and authority building. Second, your product’s claims are much more believable to people when someone else says them.

As a bonus, the brand mentions and inbound links should be helpful for SEO.

In our experience, getting on these lists (and performing well for the publisher) can open the door for much larger and more lucrative partnerships.


Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: October 1, 2020

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