Marketing Patterns

Co-hosting Webinars for Leads

Quick Summary

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

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Why it's a good idea

There are two different roles with webinar partnerships, the host and the guest. Here is why it’s a good idea for each side:

As the host, you’ll benefit from being associated with experts and thought leaders. Some will drive additional registrations. Having thought leaders associated with your brand and marketing materials can help you with trust issues in the marketplace.

As the guest, you’ll benefit from the list of registrants, and another vote for your expertise and authority. It’s a great way to build a list, and for some, to build a business (for example, an Evernote consultant partnering with Evernote for a webinar marketed to Evernote customers).

For both roles, it can’t be overstated how impactful it can be to have an hour in front of a qualified audience.

Contrary to popular belief, webinars aren’t just one-and-done. The webinar creates many different potential content pieces: videos, blog posts, transcriptions, ebooks, etc. Once a webinar is complete, you can continue to use it to drive leads by offering replays and breaking out the content into ala carte slices.

Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: October 9, 2020

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