Marketing Patterns

Buy Data from Google

Quick Summary

Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

Organic Search (SEO) Paid Search

Why it's a good idea

Google provides a reasonable amount of keyword data in Google Search Console, but that only covers keywords that your website ranks for.

By collecting keyword data (and performance data) on keywords that you do not already rank for, you can deploy your SEO investments with more certainty and efficiency.

If you’re able to uncover keywords that convert well, you can begin targeting them with SEO efforts and have a dual-pronged approach to search marketing.


Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

Become a member to read the full pattern, or sign in.

Last updated: October 27, 2020

Get the Newsletter (1x monthly)

It’s the easiest way to get good marketing strategy automatically piped into your inbox. No spam, no crap. Opt-out at any time.

© 2020 Growth Library. All rights reserved.