Buy Data from Google
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
Why it's a good idea
Google provides a reasonable amount of keyword data in Google Search Console, but that only covers keywords that your website ranks for.
By collecting keyword data (and performance data) on keywords that you do not already rank for, you can deploy your SEO investments with more certainty and efficiency.
If you’re able to uncover keywords that convert well, you can begin targeting them with SEO efforts and have a dual-pronged approach to search marketing.
Full pattern includes:
- Full strategy analysis
- Budget requirements and suggestions
- Recommended tech and tools
- Real world examples
Last updated: October 27, 2020