Marketing Patterns

Become a Perk

Quick Summary

Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.


Why it's a good idea

It takes a long time to build an owned audience of qualified prospects. You can shortcut the process by gaining access to existing audiences, with particular attention to those that are tightly themed and qualified.

Startup communities offer a great way to get in front of a very specific type of B2B audience. Many incubators, online programs, and communities have perks programs, which give deep discounts or trial credits to graduates and members.

Services like web hosting (AWS, Digital Ocean are popular perks) are a great fit because they have a high lock-in. If the founders find success, they’ll likely convert to paying members following the trial or credit period.

If your product is subscription-based and has strong retention or duration benefits, this could be an excellent way to drive users. Additionally, you can find success by offering a lower tier of service and pushing upgrades.

Full pattern includes:

  • Full strategy analysis
  • Budget requirements and suggestions
  • Recommended tech and tools
  • Real world examples

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Last updated: October 8, 2020

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