Marketing Patterns

What are marketing patterns?

How much easier would marketing be if you didn’t have to come up with campaign ideas from scratch every time?

Marketing is a series of persistent problems — and there are dozens of effective ways of solving them.

You can think of marketing patterns as templates for growth.

I’m currently hard at work compiling the initial batch of patterns. Over time, there will be a large library of marketing patterns for you to browse and choose from. It’s like Tinder for marketing campaign ideas.

Free Sample: Competitor Cancel Jacking

Latest Patterns

Repurpose and Recycle
Repurpose and Recycle

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

Swag Giveaways
Swag Giveaways

Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

Patterns by Channel

Patterns by Concept


All Patterns

Repurpose and Recycle

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

Swag Giveaways

Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

Social Listening

Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.

Buy Data from Google

Google has become stingy with their keyword data — unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

Build a Q&A Library

Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.

Give a Lifetime Deal

Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.

Real Money Referral Programs

Referral programs take your best customers and turn them into salespeople.

Send a Monthly Newsletter

Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand’s perception.

Integrate Into an Ecosystem

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

Become a Perk

Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.

Co-hosting Webinars for Leads

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

Technology Profiling for Prospects

Get a list of websites that use a specific product or technology and put your product in front of them. 

Inclusion on “Best” Lists

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

RLSAs for Broad Keywords

RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.

Competitor Comparison Content

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

Competitor Cancel Jacking

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.

Get the Newsletter (1x monthly)

It’s the easiest way to get good marketing strategy automatically piped into your inbox. No spam, no crap. Opt-out at any time.

© 2020 Growth Library. All rights reserved.