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Latest from the Blog

How to Stop Being a Dumb Marketer

The full recording of my talk on first principles, marketing, and growing websites.

Persistent Problems

What is marketing really, if not a collection of persistent problems?

PRO Recent Marketing Patterns

Leverage Your Data
Leverage Your Data

Collect and leverage in-house data to improve your product and your marketing.

Meta Content
Meta Content

Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.

PRO Recent Conversion Gold

Cashing in on Bias
Cashing in on Bias

Building and borrowing bias are powerful ways to generate sales and keep customers.

The Iterated Campaign
The Iterated Campaign

On how we can be more honest with ourselves, and build optimization into the process.

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