Size, Color, Location

If you distill it down to the most fundamental level, websites are made up of words and images. Some of those words and images are more important than others. Some are meant to be read before others, and some are meant to be clicked on or replaced with text of your own.

If you distill it down to the most fundamental level, websites are made up of words and images. Some of those words and images are more important than others. Some are meant to be read before others, and some are meant to be clicked on or replaced with text of your own.

If you abstract out and take a look, you’ll see that there are really just two colors in this content section: black text and a white background. I’ve also played a little with bolding and increasing the font size of the headlines. There are no buttons, no accordion menus, no add to cart or checkout functionality — it’s a pretty simple piece of content from a utility standpoint.

Become a member to read the full issue, or sign in.

More from Conversion Gold »

Get the Newsletter (1x monthly)

It’s the easiest way to get good marketing strategy automatically piped into your inbox. No spam, no crap. Opt-out at any time.

© 2020 Growth Library. All rights reserved.