Advanced Ideas
Leverage Your Data
Collect and leverage in-house data to improve your product and your marketing.
Buy Data from Google
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
Technology Profiling for Prospects
Get a list of websites that use a specific product or technology and put your product in front of them.
RLSAs for Broad Keywords
RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.
