Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.
Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.
Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).
Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.
Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.
Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.
Get a list of websites that use a specific product or technology and put your product in front of them.