Paid Search

Integrate Into an Ecosystem
Integrate Into an Ecosystem

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

Co-hosting Webinars for Leads
Co-hosting Webinars for Leads

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

Inclusion on “Best” Lists
Inclusion on “Best” Lists

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

RLSAs for Broad Keywords
RLSAs for Broad Keywords

RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.

Competitor Comparison Content
Competitor Comparison Content

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

Competitor Cancel Jacking
Competitor Cancel Jacking

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.

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