Paid Search

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.