Organic Search (SEO)

Leverage Your Data
Leverage Your Data

Collect and leverage in-house data to improve your product and your marketing.

Repurpose and Recycle
Repurpose and Recycle

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

Buy Data from Google
Buy Data from Google

Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

Build a Q&A Library
Build a Q&A Library

Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.

Integrate Into an Ecosystem
Integrate Into an Ecosystem

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

Inclusion on “Best” Lists
Inclusion on “Best” Lists

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

Competitor Comparison Content
Competitor Comparison Content

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

Competitor Cancel Jacking
Competitor Cancel Jacking

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.

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