Organic Search (SEO)
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.
Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.
Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.
Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.