Blog

There are a lot of separate but related topics to marketing and conversion rate optimization. This is where they live.

Taking a Depth Year

Going deeper is often better than going wider.

Time Isn’t Money

I believe that we should be more thrifty with our time than our money.

The Big Risk of Short Content

I think we should start considering how much of our time is spent on short-form content.

Interview with Peep Laja

Peep Laja is the founder of CXL, CXL Institute, and the soon-to-be-launched CopyTesting.com. Peep has a voice, and he’s not afraid to use it. His twitter profile proudly proclaims, “I call your bullshit” — and indeed, he does.

How to be Productive

I’m going to teach you what I know about being productive, as simply as possible.

Interview with Jon Henshaw

Out of all of the people that I know, I would classify very few as polymaths — people that are able to make things happen across a wide spectrum of disciplines. This is probably a quotient both of the company that I keep, and of the population at large. Jon Henshaw is one of those rare few that seems able to do things that most of us (me?) can’t, won’t, or haven’t thought of.

The Truth About Productivity

The productivity industry is full of bullshit.

Interview with Sujan Patel

An interview with serial founder, marketer, and all around hustler Sujan Patel.

Interview with Rand Fishkin

Rand Fishkin is one of those people that hardly needs an introduction. If you’ve been involved in digital marketing for any period of time, you’ve probably encountered something he’s written.

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