Blog
There are a lot of separate but related topics to marketing and conversion rate optimization. This is where they live.
How to Stop Being a Dumb MarketerThe full recording of my talk on first principles, marketing, and growing websites.
Persistent ProblemsWhat is marketing really, if not a collection of persistent problems?
Rank Trackers: Tactical Buyers GuideThe tactical buyers guide to SEO rank tracking tools.
Lumpy ProductsSometimes you have to think small in order to get big.
Don’t Act As-IfDon’t sell the response before the product.
Highly Opted-in AudiencesThere’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.
Do Things That Don’t MarketYou don’t have to market everything that you create.
Narrative MarketingThe best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.
Interview with Peep LajaPeep Laja is the founder of CXL, CXL Institute, and the soon-to-be-launched CopyTesting.com. Peep has a voice, and he’s not afraid to use it. His twitter profile proudly proclaims, “I call your bullshit” — and indeed, he does.
Interview with Jon HenshawOut of all of the people that I know, I would classify very few as polymaths — people that are able to make things happen across a wide spectrum of disciplines. This is probably a quotient both of the company that I keep, and of the population at large. Jon Henshaw is one of those rare few that seems able to do things that most of us (me?) can’t, won’t, or haven’t thought of.