Blog

There are a lot of separate but related topics to marketing and conversion rate optimization. This is where they live.

How to Stop Being a Dumb Marketer

The full recording of my talk on first principles, marketing, and growing websites.

Persistent Problems

What is marketing really, if not a collection of persistent problems?

Rank Trackers: Tactical Buyers Guide

The tactical buyers guide to SEO rank tracking tools.

Lumpy Products

Sometimes you have to think small in order to get big.

Don’t Act As-If

Don’t sell the response before the product.

Highly Opted-in Audiences

There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.

Do Things That Don’t Market

You don’t have to market everything that you create.

Narrative Marketing

The best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.

Interview with Peep Laja

Peep Laja is the founder of CXL, CXL Institute, and the soon-to-be-launched CopyTesting.com. Peep has a voice, and he’s not afraid to use it. His twitter profile proudly proclaims, “I call your bullshit” — and indeed, he does.

Interview with Jon Henshaw

Out of all of the people that I know, I would classify very few as polymaths — people that are able to make things happen across a wide spectrum of disciplines. This is probably a quotient both of the company that I keep, and of the population at large. Jon Henshaw is one of those rare few that seems able to do things that most of us (me?) can’t, won’t, or haven’t thought of.

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