Blog

There are a lot of separate but related topics to marketing and conversion rate optimization. This is where they live.

Hey feels like the opening salvo in a war on traditional, complacent email platforms. It’s great, and I think you should try it.

The full recording of my talk on first principles, marketing, and growing websites.

Persistent Problems

What is marketing really, if not a collection of persistent problems?

The tactical buyers guide to SEO rank tracking tools.

Lumpy Products

Sometimes you have to think small in order to get big.

Want to remember more of what you learn? Spaced Repetition can do that.

Don’t Act As-If

Don’t sell the response before the product.

There’s a new model emerging that eschews the traditional transactional opt-in arrangement. I think it’s for the better.

You don’t have to market everything that you create.

Narrative Marketing

The best marketing is customer-centric. Here’s how to create narratives that allow your products to spread naturally.