Better Marketing

I think a lot about marketing and this is where you can read those thoughts that I’ve written down. Things here might range from short observations, all the way up to in-depth resources.

A Twitter Experiment

An experiment in growing a highly-engaged audience with a new account.

Cashing in on Bias

Building and borrowing bias are powerful ways to generate sales and keep customers.

How to Stop Being a Dumb Marketer

The full recording of my talk on first principles, marketing, and growing websites.

Persistent Problems

What is marketing really, if not a collection of persistent problems?

The Iterated Campaign

On how we can be more honest with ourselves, and build optimization into the process.

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